Let’s work with colour!
The company specifically works with Mitsubishi printers but their logo colours match the colours that printers work with - CMYK (Cyan, Magenta, Yellow and Black) for this site this meant accents of Blue, Pink and Yellow – it was important to find a way to bring these colours all together.
Looking at the logo these colours are used as the different squares, representing all the different types of photos and frames and the O’s are designed to look like lenses on a camera.
We then used consistent colour through the website, using the colours to differentiate the different categories on the website. The layout was well thought out, for example: as customers need to order paper more often than a new printer, the paper print medium was the first offering given on the left of the page, the eye naturally reads left to right, so this column will draw the eye first.
The different categories are laid out and showcased visually to allow for easy navigation, so we are giving customers multiple routes to get to the same place; this same thought process is carried throughout the front page, showcasing the main accessories, and showing the advantages of their most popular printer ie. the mobile app and online printing.
There is a separate section on the front page showcasing some of the different products, a kiosk and a medical printer, giving a visual reminder to the customer of the range of products and again offering an alternative route of navigation.
The print media section highlights are all pink (Magenta) on the print media page to match the quick link on the front page. Similarly, the highlights are all blue (Cyan) on the printers page, consistent with the links to printers on the front page and it divides down further into the medical printer subcategory, highlighted in red, as often associated with medical.
Facebook links, email and phone number are all easy to find, there is no address required for this particular company, however, there is a separate accounts page for repeat orders.