It’s always a great idea if you work with a lot of big brands, to showcase them on your website. We took the colour out of the logos, to showcase them without necessarily highlighting them. Using the light grey, gives the benefit of the brands marketing and knowledge without overstating their importance to the website. Lending credibility to the company without being overpowering.
Wherever possible we used real images rather than stock images. It really helps to personalise the company by doing this, for example including George who is the dog in the logo.
It’s important to say what you do as a company and to tell clients the benefits to getting things sorted. On the about page we feel it’s best to start conversation is “this is the problem, these are the benefits of allowing me to help you sort that problem” - rather than “we’ve been doing business for x years”.