For the design the client gave an example of a site that they liked and then then left me to it.
It was decided to move away from the standard green that most carbon footprint websites use.
We used modern fonts, with gold and blue to emphasize that this is a great product and do something a bit different from the usual environmental sites.
The use of clean fonts and clean colours were important, one of the other things we did was develop a logo for the company, with the gold square hinting at a representation of the medicated block.
Everything has slight curved edges. And the dot from the logo has been carried through the site where possible.
Clean images and animations are used throughout to maintain visual engagement.