Digital Connections

Useful links

> General ebusiness-related news sites
> eMarketing and interactive advertising
> eMarketing and privacy
> Viral marketing
> Facts and stats about the internet and emarketing
> Research companies
> eBusiness
> CRM
> Progressive ideas - sites to inspire
> Sustainability

General ebusiness-related news sites

eMarketing and interactive advertising

Peppers and Rogers One-to-One site
Global Online Marketing Resources
Resources and editorial material about global online marketing.
Iconocast
Definitive source for facts, figures, trend analysis, and insider information in the Internet marketing industry.
Journal of Interactive Advertising
JIAD is an online refereed journal designed to promote our understanding of interactive advertising, marketing, and communication in a changing world.
Interactive Advertising Bureau
Global not-for-profit association devoted to maximizing the use and effectiveness of advertising on the Internet. Site offers advertising ABCs, ad revenue reports, job listings, and industry links.
Online Advertising Discussion List
Focuses on professional discussion of online advertising strategies, results, studies, tools, and media coverage.
eMarketing Association
The eMarketing Association (eMA) is the professional association for companies and individuals involved in the practice of eMarketing and the integration of on-line and offline marketing.
iMediaConnection
Adverblog
Marketingvox
AdRants
MarketingSherpa
Search Engine Lowdown

eMarketing and privacy

The Office of the Federal Privacy Commission
The official Australian federal government site on privacy.
ADMA: Online Marketing Guidelines
By showing they adhere to online privacy and fair trading practices, ADMA members can help build consumer confidence in making online purchases. Free Adobe Acrobat reader required.
JunkBusters: News and Opinion on Marketing and Privacy
A leading consumer resource on the control of junk communications comments on recent news stories.
AFA : Interactive Privacy Guidelines
ClickZ: Glossary: Opt In, Opt Out and the Grey Area
Offers definitions of "opt in" and "opt out," and discusses what may fall in the "grey area" -- "Marketers who value customer relationships won't want to go there." (6/26/00)
PrivacyExchange
Well-organized and extensive guide to worldwide resources on consumer privacy and data protection.
Opt-in News
Opt-in News is the permission-based email marketing industry trade publication.

Viral marketing

e-fluentials
Research has identified a group of online movers and shakers - the e-fluentials - who shape the opinions and attitudes of the Internet community.
Unleashing The IdeaVirus
Download the entire book by Seth Godin.
Web Marketing Today: The Six Simple Principles of Viral Marketing
Dr. Ralph F. Wilson discusses the principles of viral marketing, and how the viral system works.
Viral Monitor
Viral Bank
Viral + Buzz Marketing Association

Facts and stats about the internet and emarketing

Research companies

eBusiness

DM Review
Resource rich magazine for all aspects of business intelligence and database management as it applies to e-business. White papers, articles, product reviews, searchable archives, and e-newsletter available.
E-businessforum.com
Website from the Economist Intelligence Unit provides insight and analysis to help senior executives build successful strategies for the global digital economy. Includes guides to doing e-business country by country.
New York Times: E-Business
Special New York Times section covering Internet marketing, finance, e-commerce, companies, Web tools, and software
ZDNet: Tech Update: eBusiness
News, reviews, opinions, and research on e-business.
eCommerce Times
An online newspaper dedicated to eCommerce and Technology.
Chief Information Officer

CRM

www.crmguru.com
Terrific collection of articles, presentations and points of view from some the best CRM strategists.
Association for the Advancement of Relationship Marketing (AARM)
AARM provides a forum for the development, understanding, and communication of the principles and discipline of relationship marketing.
CRM Today: Customer Relationship Marketing
Selected articles and papers from various authors. PDF files require free Adobe Acrobat Reader.
Database Marketing Institute: Customer Relationship Marketing on the Web
"CRM is active. The Web is passive. How can you combine the two? Let's examine the problem."
DM Review: Customer Relationship Marketing Poster
Details the methodology developed by Marketing1to1/Peppers & Rogers Group and is a valuable reference for initiating a customer relationship marketing program. Produced by DM Review.
eFuse: An Introduction to Relationship Marketing
Offering sections of discussion including customer retention versus customer acquisition, customer lifetime value, the 5-stage customer development cycle, the role of technology, and challenges.
Institute for Developmental Relationship Marketing (IDRM)
Offering a knowledge resource for individuals and organizations seeking a better understanding of marketplace behaviour, whether it be in consumer markets, business-to-business markets, investor markets, or job markets.

Progressive ideas — sites to inspire

Institute of Noetic Science
St. James Ethics Centre
A not-for-profit Australian organisation which provides a forum for the promotion and exploration of ethics.
The Chaordic Alliance
A global network of individuals and organizations committed to pioneering new ways to organise based on the discovery and expression of deep common purposes and essential principles of right relationship.
The Earth Charter
In 1987 the United Nations World Commission on Environment and Development issued a call for creation of a new charter that would set forth fundamental principles for sustainable development, here’s the final charter — The Earth Charter.
The AustralianAssociation of Yoga in Daily Life
A non-profit humanitarian NGO affiliated with the International Fellowship of Yoga in Daily Life.
The School for Self Knowledge
The School for Self Knowledge is a wholly independent, non-profit, non-religious organization designed for thoughtful men and women who seek a greater fullness of life, a deeper understanding of human existence and the world in which we live, and the art of knowing oneself on all levels.
Integral Institute
Integral Institute is dedicated to the proposition that partial and piecemeal approaches to complex problems are ineffective and need to be replaced by solutions that are more comprehensive, holistic, systematic, encompassing - and integral.

Sustainability