By now, your company likely has an established presence on the 800-pound gorillas of social networking, Facebook and Twitter. Maybe you have even developed custom Facebook apps or are using Twitter as a customer service tool. You’ve created policy around the use of social networking and have budgeted staff and other resources around social business [...]
According to Trendwatching.com, consumers are increasingly tapping into their networks of friends, fans, and followers, to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.
From the report — a couple of brand-related, F-FACTOR statistics:
• Three [...]
The power of the public voice is growing exponentially. Every day there are more channels available for someone to voice a suggestion, or for a disgruntled customer to air complaints. Yet even with this wealth of technology at hand, some businesses are still lagging behind by failing to give consumers a venue for talking back. [...]
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VI.
Question: How often should we be ‘tweeting’, updating our Facebook profile, uploading a video to our site?
TechCrunch recently posted a Facebook fan page study by Sysomos that revealed 77% of fan pages have fewer than 1,000 fans. [...]
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part V.
Question: What should we be writing on these blogs, tweets and Facebook Fan Pages? Is there a protocol for what sort of content we should be offering? Any tips on what sort of information we should be sending out?
The content [...]
It’s become a common tactic for marketers to send influential social media types free products, hoping they endorse the product on Facebook, Twitter, blogs, and anywhere else online.
Perhaps consumers have become skeptical from seeing one too many upbeat tweets and blog posts from someone they’ve friended sharing their love for a brand or product.
The key [...]