Digital Connections

Interpreting the NEW MARKETING VALUES

social media masterclass part VIII

Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VIII.
Question: How do I educate my management that we no longer can control the message and at the same time want to encourage consumer comment about our brand, products/services?
It’s not easy selling social media to senior management and don’t expect [...]

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    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.
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