Study: Most Companies Use Social Media Without Strategy

A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems [...]

Glueing together the social web

Someday soon you may see this cryptic new icon on some of your favourite sites. It represents a new standard–a micro-format to be exact–that describes one thing: what you’re doing to whom on the social web.
The standard, known as Activity Streams, aims to solve the problem of bringing together what your friends are doing from [...]

How to go local with Twitter

So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favourite folks, and others are now following you. Like the media analyst in New York and the life coach in Scotland. 


What about the users in your own backyard? How [...]

Social Media Masterclass Part II

Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part II.
Question: What are the most popular social media methods we need to know about? Such as LinkedIn, Facebook, and how to use them?

The Big Five are Facebook, Twitter, LinkedIn, YouTube and blogs.  Depending on the type of business you [...]

Social Media Masterclass Part I

I was recently interviewed by Bernadette Schwerdt for the Better Business series of Masterclasses, this one about Social Media for Small Business. Benadette runs a very successful business herself, The Australian Copywriting School. In a series of posts I’ll provide the interview in full. Here’s part 1 which opened with the fundamental question
“ [...]