Digital Connections

Interpreting the NEW MARKETING VALUES

Measure the Puzzle NOT the Pieces

AdWeek ran an article entitled, Value of a Fan on Facebook: $3.60, citing an attempt by Vitrue to essentially assign a media value to a Facebook Fan.  The fundamental issue I have is that we are trying to measure the pieces and not the puzzle.
A media impression, a tweet, gaining a Fan/Liker, or obtaining a [...]

  • About Digital Connections

    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.

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