Does Your Brand Have the ‘F’ Factor?

According to Trendwatching.com, consumers are increasingly tapping into their networks of friends, fans, and followers, to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.
From the report — a couple of brand-related, F-FACTOR statistics:
•    Three [...]

LinkedIn Masterclass part VI - What are the seven habits of highly successful LinkedIn members?

Part VI and the final post for this LinkedIn Masterclass asks the question: ‘What are the habits of highly successful LinkedIn members?’
I’d say there are seven habits of highly successful LinkedIn members and they should become weekly habits. Every week do these seven things:
1. Enter a new status update: self-promotion
2. Review your homepage: who’s doing what
3. Who [...]

LinkedIn Masterclass Part V

Part V of this LinkedIn Masterclass will tell the story of  SimpleLeap Software, the two-person company behind Cram, an educational application that enables students to create, study, and share tests through their mobile devices and a web portal and how they used LinkedIn to drive qualified traffic.
SimpleLeap set out in 2009 to generate interest for [...]

LinkedIn Masterclass Part IV

Part IV of this LinkedIn Masterclass will demonstrate how you can use LinkedIn to drive qualified traffic to your website on a shoestring budget.
This example is from a company called Ventureneer.com.  LinkedIn’s free resources enabled owner Geri Stengel to promote her new business launch and build a following on a shoestring.
Ventureneer.com is a startup online [...]

linkedin masterclass part III

Part III of the Linkedin Masterclass - answers the question:
“How can you use LinkedIn to market and grow your business?”
The best way to answer that one is to give you a few case studies.  The first one is deals with the situation where you’re a master of your niche and LinkedIn makes it possible to [...]

Linkedin Masterclass II

Part II of the Linkedin Masterclass - answers the question: How Exactly Does LinkedIn Work?
Profiles
Each LinkedIn member has an individual profile page to display information, such as: career experience, education, skills, achievements, honors, awards and website links. LinkedIn also features the member’s contact list, which can be set to private. Plus, recommendations from other users [...]