Digital Connections

Interpreting the NEW MARKETING VALUES

How Much Is Your Social Currency Worth?

Twitter lets us tell the world what we are doing. Foursquare allows us to broadcast where we are doing it. Empire Avenue let’s us determine how much we are worth. That’s essentially the premise of this strange and somewhat addictive social system modeled after the stock market and loaded with game mechanics that [...]

  • About Digital Connections

    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.

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