Digital Connections

Interpreting the NEW MARKETING VALUES

Wake Up Call for Australian Retailers

Australian retailers’, including Gerry Harvey, Myer Group and Solomon Lew, advertising campaign designed to pressure the government into extending the Goods and Services Tax to offshore online purchases under $1,000, thus leveling the playing field (or so they think) is baffling to me. Essentially, a group of retailers whose business model is substantially based on [...]

  • About Digital Connections

    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.

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