Digital Connections

Interpreting the NEW MARKETING VALUES

Companies now responsible for dodgy social media feedback, ACCC rules

Australian Competition and Consumer Commission chair Graeme Samuel says companies will be held responsible if they do not delete or respond to false, misleading and deceptive testimonials on Facebook or Twitter.
The comments follow the Federal Court’s decision to fine an allergy products company and its director $7500 for allowing false [...]

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    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.

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