COMMON VALUES ARE KEY TO SOCIAL CRM
Posted on | July 20, 2010 | No Comments
One of the early adopters who mapped out the CRM space Paul Greenberg (follow him on Twitter @pgreenbe) gives a good overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ ...Category: Training Dates
Study: Most Companies Use Social Media Without Strategy
Posted on | July 9, 2010 | No Comments
A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority ...Glueing together the social web
Posted on | July 4, 2010 | No Comments
Someday soon you may see this cryptic new icon on some of your favourite sites. It represents a new standard–a micro-format to be exact–that describes one thing: what you’re doing to whom on the social web. The standard, known as Activity Streams, aims to solve the problem of bringing together what ...social media masterclass part VIII
Posted on | July 2, 2010 | No Comments
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VIII. Question: How do I educate my management that we no longer can control the message and at the same time want to encourage consumer comment about our brand, products/services? It’s not easy selling social media to ...Social Media Masterclass Part VII
Posted on | June 28, 2010 | No Comments
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VII. Question: Are there online protocols for beginners so we don’t break the “unspoken rules” that experienced marketers know about already? I believe it is the more experienced marketers that are struggling most with social ...Social Media Masterclass Part VI
Posted on | June 27, 2010 | No Comments
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VI. Question: How often should we be ‘tweeting’, updating our Facebook profile, uploading a video to our site? TechCrunch recently posted a Facebook fan page study by Sysomos that revealed 77% of fan pages ...Category: Facebook, Social Media Marketing, Twitter
Tags: Facebook > Hootsuite > Objective Marketer > Social Media Marketing > Sysomos > Twitter
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Tags: Facebook > Hootsuite > Objective Marketer > Social Media Marketing > Sysomos > Twitter
