Digital Strategist & Trainer
I have three passions in my life (well, three I’m willing to mention here).
I’m passionate about the New Marketing Values, Mindful Living and Corporate Wellbeing.
My passion and philosophy about the New Marketing Values has grown out of my 25+ years in advertising and marketing, influenced most by my focus on digital and direct marketing – learning about people and Values from a more personal, 1:1 perspective. (‘Values’ are not to be confused with value, yet the right Values do drive business value. Values are at the heart of what determines our beliefs, attitudes and actions as marketers.)
I believe the new Values driving marketing success these days arise from the digital landscape, what it means to be successful in digital marketing equates to overall marketing success. These new Values are Transparency, Collectivism, and Collaboration.
To help marketers embrace these new Values and the world of digital marketing, I am both a Digital Strategist and Trainer. I find the two often work best hand-in-hand. There is a vast skills gap in most marketing organizations today and it’s holding individuals and organizations back. Digital marketing can be tough; impenetrable language, constantly changing technologies, unclear business process and evolving models for marketing and trading. And this skills gap or simple ignorance (don’t know what I don’t know) is one of the core cultural challenges that prevent the necessary change to keep up with the changes in consumer behaviour.
Digital training is one of the quickest ways to close this skills gap. And training environments provide fertile ground for work-shopping new digital strategies, ideas, and programs.
My second passion is Mindful Living – sounds very high and mighty doesn’t it? Truly it is anything but. I believe simply that each day we live there are a series of choices to be made. Some choices are seemingly trivial while others appear to shape our entire life. Mindful Living recognizes that the power to change our lives lies in the choices we make every day. Choices made with awareness serve us and our communities best.
Over the past 20 years I’ve been practicing Mindful Living through my own personal self-awareness practices of Yoga, meditation, and the study of Self-knowledge; and teaching Yoga and meditation to others. As a Holistic Health Counselor (accredited by the American Association of Drugless Practitioners) I trained at the Institute for Integrative Nutrition as a certified Phoenix Rising Yoga Therapy Practitioner I studied at Phoenix Rising Yoga Therapy, and as a certified Mindfulness Based Stress Reduction (MBSR) Teacher I trained at Open Ground. A very mindful and sincere thank-you to all my teachers at these remarkable organizations.
From this training I put my third passion into action and develop Corporate Wellness program, which I’ve done for both ad agencies and marketing organizations over the years. Some of the more popular themes over the years have been Food & Mood and Mindfulness Stress Reduction.
Below is a more formal bio…
Heather Albrecht - Digital Communications Strategist & Trainer
With thirteen years experience in digital communications plus fifteen in brand and direct marketing, Heather has long been at the forefront of multi-channel digital marketing strategy. She has always believed in the power of interlinked communications and has a special talent for helping agencies and marketers weave an understanding, appreciation and seamless execution of digital channels throughout the campaign planning and development process.
Her skills cover a wide range of digital disciplines and channels. From the identification of digital communications trends and new revenue stream opportunities to the more traditional multi-channel, data-driven research, analysis and planning. Heather works across all digital and emerging media channels with a special interest in social media and social influence marketing.
Heather has trained Australia’s leading media agencies (OMD, Zenith, OptiMedia, Starcom, Universal McCann, Initiative, Carat) in digital media communications and recently ran a series of Masters Classes for the Media Federation of Australia (MFA). In Australia, Europe and New Zealand she has trained major advertising agencies (the TBWA Network, Clemengers, DDB, Publicis Mojo, Saatchi & Saatchi, M&C Saatchi, BWM, JWT and Host) and major clients like the Commonwealth Bank and Coca Cola.
In addition to in-house training programs, Heather currently teaches at a number of leading training organizations including:
She also lectures at UNSW Masters of Marketing.
Prior to establishing Digital Connections Pty Ltd in 2000, Heather was a founding partner of Whybin TBWA Tequila in Sydney and established the agency’s direct marketing and digital offering. Prior to TBWA she spent time in senior management roles and strategic lead at notable firms such as Wunderman, MCA, and American Express.