Services
strategy and training
Digital Strategy and Training
To help marketers embrace the new Values and the world of digital marketing, I am both a Digital Strategist and Trainer. I find the two often work best hand-in-hand. There is a vast skills gap in most agencies and marketing organizations today and it’s holding individuals and organizations back. Digital marketing can be tough; impenetrable language, constantly changing technologies, unclear business process and evolving models for marketing and trading.
And this skills gap or simple ignorance (don’t know what I don’t know) is one of the core cultural challenges that prevent the necessary change to keep up with the changes in consumer behaviour. Digital training is one of the quickest ways to close this skills gap. And training environments provide fertile ground for work-shopping new digital strategies, ideas, and programs.
I work with ambitious communication professionals who understand that 21st century marketing involves consumers as participants. This changes the role of agencies and marketers from simply the art of persuasion to the art of conversation.
Brands and the “big idea” are not going away yet they need to be approached in new ways that give consumers exceptional experiences to drive their conversation with and about brands.
In a world where “media is the ultimate social lubricant,” and marketers are looking for explosive growth, today’s brand management is about encouraging and not controlling the conversation & participation with and amongst consumers in multi-channel environment.
The digital communications training content is forever evolving with consumer trends and industry best practice. I am by nature curious, seeking out new methods and case studies from around the world to educate the advertising and marketing industries.
Here is a menu of the current digital marketing training sessions:
Topic (Length)
1. SHIFT Happens (2 hours)
2. Strategic Use of Digital Marketing & Advertising ( 2 hours)
3. Social Media Marketing (3 hours)
4. Digital Media Advertising and Content Options ( 3 hours)
5. Mobile Marketing & Advertising (2 hours)
6. Measurement and Analytics ( 2 hours)
7. Digital Media Landscape ( 2 hours)
8. Digital Media - Research, Planning, Buying (3 hours)
9. Search Engine Marketing ( 2 hours)
10. Digital Strategy
a. Introduction (2 hours)
b. Client workshops and research (2 hours)
c. Audience insights & the Big Strategic Idea (2 hours)
d. Developing and selling a strategy (1.5 hours)
Full-day sessions as workshops are also available on most of these topics. I’ll help you customise a digital communications training program to meet your organization’s unique needs. And I’ll customise the content and case studies for your category, for example B2B or Health Care etc.
For more details about each of these topics plus pricing, please email heather.albrecht@digitalconnections.com.au and I’ll send you the latest prospectus of training sessions.
Recent Testimonials
“Digital Connections provides a hands on, informative workshop environment with practical teaching and great case studies to illustrate the learnings. I can recommend the training to anyone who wants to progress in the communications industry. Heather is an exceptional educator.”
(Gary Hardwick, Managing Partner, Ikon)“The training delivered the digital content in the most engaging and easy to understand way with simple visual prompts and intuitive concepts. Heather was a delight to learn from and be with throughout the course.”
(Nik Watson, Senior Campaign Manager, CommSec)“Excellent content from a very knowledgeable presenter who engaged very well with a senior audience of varying experience in the digital field.”
(Kate Sheppherd, Board Business Director, DDB)
“Heather makes an hour seem like a minute. This is a fascinating and compelling course. I want the CEO’s of all my clients to see it.”
(Philip Andrew CEO/ECD ClemengerBBDO)“The most practical digital training without using digital double-speak. It takes the complex and makes it easy to understand in bite-sized pieces.”
(Linda Reuvecamp Account Director ClemengerBBDO)
Without question, the most comprehensive and intelligent digital education I have ever received. Arguably, any business / marketing / communication professional should experience this. The potential impact of this knowledge on any business will only be constrained by how they choose to use it. (Aaron White General Manager AIM Proximity)
