Mad Men Everything Old is New Again
I watched the Mad Men Season 4 premiere episode last night, courtesy of iTunes. I won’t offer spoilers but the premiere centers on the new ad agency that was formed at the end of last season and Don’s hesitant realization he can’t hide forever and if he’s going to make it in the industry, he’s [...]
Turn Your Customer Email Addresses into Social Profiles
I’m often asked by clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?” Flowtown gives you the answer in seconds. Export your email subscriber or customer database to Flowtown (they do not store any of your data), and you’ll know in [...]
COMMON VALUES ARE KEY TO SOCIAL CRM
One of the early adopters who mapped out the CRM space Paul Greenberg (follow him on Twitter @pgreenbe) gives a good overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ themselves aren’t yet ready for [...]
Study: Most Companies Use Social Media Without Strategy
A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems [...]
Glueing together the social web
Someday soon you may see this cryptic new icon on some of your favourite sites. It represents a new standard–a micro-format to be exact–that describes one thing: what you’re doing to whom on the social web.
The standard, known as Activity Streams, aims to solve the problem of bringing together what your friends are doing from [...]
social media masterclass part VIII
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VIII.
Question: How do I educate my management that we no longer can control the message and at the same time want to encourage consumer comment about our brand, products/services?
It’s not easy selling social media to senior management and don’t expect [...]
