Social Media Masterclass Part VII
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VII.
Question: Are there online protocols for beginners so we don’t break the “unspoken rules” that experienced marketers know about already?
I believe it is the more experienced marketers that are struggling most with social media as it breaks many [...]
Social Media Masterclass Part VI
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VI.
Question: How often should we be ‘tweeting’, updating our Facebook profile, uploading a video to our site?
TechCrunch recently posted a Facebook fan page study by Sysomos that revealed 77% of fan pages have fewer than 1,000 fans. [...]
Social Media Masterclass Part V
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part V.
Question: What should we be writing on these blogs, tweets and Facebook Fan Pages? Is there a protocol for what sort of content we should be offering? Any tips on what sort of information we should be sending out?
The content [...]
How to make your social media outreach transparent
It’s become a common tactic for marketers to send influential social media types free products, hoping they endorse the product on Facebook, Twitter, blogs, and anywhere else online.
Perhaps consumers have become skeptical from seeing one too many upbeat tweets and blog posts from someone they’ve friended sharing their love for a brand or product.
The key [...]
Social Media Masterclass Part IV
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part IV.
Question: Can using blogs, short videos, tweets and status updates help us market our products - how can this translate into a sale?
The short answer is a resounding yes. The longer answer is all of these things, blog postings, [...]
How to go local with Twitter
So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favourite folks, and others are now following you. Like the media analyst in New York and the life coach in Scotland.
What about the users in your own backyard? How [...]
