Collaborative Consumption - How can your company benefit?

I was watching the live webcast of TEDx Sydney this past weekend and was especially inspired by the work Rachel Botsman is doing in the area of Collaborative Consumption.
Collaborative Consumption is defined as organized sharing, bartering, lending, trading, renting, gifting and swapping stuff through online and real-world communities. The end result being the same [...]

Facebook Gets an ‘F’

A recent poll in the Wall Street Journal graded Facebook an ‘F’ for it’s handling of users’ privacy. I would go further and give Facebook an ‘F’ for ignoring two of the new marketing Values namely TRANSPARENCY and COLLABORATION.
When an organization ignores transparency the community finds ways to exert it. For example, a [...]

How to avoid your own Facebook privacy crisis

Yes I said ‘crisis’ as the cavalier attitude Facebook appear to be displaying about our privacy has created a crisis of confidence in Facebook and social networking at large.  This could have been easily averted if Facebook valued one of the core new values of marketing, namely TRANSPARENCY.
When it comes to transparency and privacy statements, [...]