The online privacy debate

When the online privacy debate reached its peak, the watchwords were “notice” and “choice.” Consumer groups demanded that online advertising companies give consumers more notice when tracking their behavior, and give them the choice to avoid such tracking.

And as marketers we are making reasonable progress in developing comprehensive privacy policies for our sites and learning the advantages of permission marketing, opt-in based principles that recognise privacy as a right and not a privilege.

But there is another core privacy principle: giving consumers “access” to data collected about them, that is about to surface.

How do I set up my own business blog?

Let’s get down to the nitty gritty of setting up your own business blog. Since blogs are just web pages, all you really need is a computer, space on a web hosting server for your pages, and time to create the blog. But there is an easier way to go.
There are numerous applications created [...]

What’s moblogging all about?

Just when you thought you’d mastered blogging - along comes moblogging. Mobile blogging or ‘Moblogging’ is about updating blogs while on the move and if you have a mobile phone with a camera, you can add pictures to your blog. (Remember a blog or weblog is a web page made up of usually short, frequently [...]

Part I Are Marketing and Blogs Compatible?

The Blog revolution is all about being able to publish words, pictures and ultimately multimedia to the web without specialised geek skills making anyone with anything to say a publisher with potentially global reach. (Just in case you’re not sure, a blog, short for weblog, is a web page made up of usually short, frequently [...]

Part II The Human Face of Marketing brought to You by the Blog

In our last issue we looked at the inherent incompatibility between marketing’s traditional mission and culture and the counter-culture of blogging. But are the two destined to travel their separate ways forever? What if marketing were to make a genuine commitment to connecting with customer’s hearts and minds, I mean really connect, connect with a [...]

I’m about to embark on my first SMS campaign, what do I need to know?

Congratulations, you’re about to tap into one of the most exciting and responsive new communication channels around. But like any new media, there are still some old rules that apply plus a few new ones. Here’s my wireless marketing checklist:
Strategy: Many SMS campaigns to date have been highly tactical, one-off efforts often involving consumers texting [...]