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	<title>Digital Connections</title>
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	<link>http://www.digitalconnections.com.au/blog</link>
	<description>Interpreting the NEW MARKETING VALUES</description>
	<pubDate>Thu, 25 Apr 2013 06:56:12 +0000</pubDate>
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		<title>New Marketing Fundamentals - Part IV</title>
		<link>http://www.digitalconnections.com.au/blog/?p=1046</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=1046#comments</comments>
		<pubDate>Thu, 25 Apr 2013 06:56:12 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[New Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=1046</guid>
		<description><![CDATA[People are the regulators is our fourth new marketing fundamental.
Thanks to new tools and channels, our connected society has taken the reigns of control when it comes to regulating brand interactions. But this isn&#8217;t all bad news for marketers. With more intelligence based upon more sophisticated permissions, brands have the ability to move from rudimentary [...]]]></description>
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		<item>
		<title>New Marketing Fundamentals - Part III</title>
		<link>http://www.digitalconnections.com.au/blog/?p=1037</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=1037#comments</comments>
		<pubDate>Thu, 18 Apr 2013 06:51:41 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[New Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=1037</guid>
		<description><![CDATA[Agents broker brand relationships is our third new marketing fundamental.  
Even when people and devices use a brand&#8217;s app or website, there are multiple levels of mediation at play&#8211;hardware, operating systems and browsers are powerful ecosystems each with their own gravitational pull and controls. This is a new type of intermediary&#8211;agents that are intellectually [...]]]></description>
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		<item>
		<title>New Marketing Fundamentals - Part II</title>
		<link>http://www.digitalconnections.com.au/blog/?p=1026</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=1026#comments</comments>
		<pubDate>Thu, 11 Apr 2013 06:45:36 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[New Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=1026</guid>
		<description><![CDATA[Value is the currency is our second new marketing fundamental. Part I of this series can be found here.  
Value has always had its place in marketing&#8211; brands are built upon its promise. But what&#8217;s different now is the efficiency and speed of the value exchange, which when understood, gives marketers more powerful tools [...]]]></description>
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		<title>New Marketing Fundamentals - Part I</title>
		<link>http://www.digitalconnections.com.au/blog/?p=1015</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=1015#comments</comments>
		<pubDate>Sat, 06 Apr 2013 00:33:09 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Content Strategy & Marketing]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[New Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=1015</guid>
		<description><![CDATA[Emerging technologies&#8211;from smart objects and wearables to behind-the-scenes taxonomy tools&#8211;are radically changing how customers think, act and relate to others. And in turn, forcing a rebuild of how brands must go to market on every dimension. 
It&#8217;s clear that marketers who try to respond to this seismic shift with today&#8217;s practices and skills will fail. [...]]]></description>
		<wfw:commentRss>http://www.digitalconnections.com.au/blog/?feed=rss2&amp;p=1015</wfw:commentRss>
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		<item>
		<title>POV Facebook Graph Search</title>
		<link>http://www.digitalconnections.com.au/blog/?p=992</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=992#comments</comments>
		<pubDate>Sat, 19 Jan 2013 22:28:51 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[Facebook Graph Search]]></category>

		<category><![CDATA[Graph Search]]></category>

		<category><![CDATA[Mark Zuckerberg]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=992</guid>
		<description><![CDATA[Facebook announced Graph Search, a new form of search based on users’ individual social graphs. Mark Zuckerberg calls it one of the three pillars of Facebook, namely Newsfeed, Timeline, Graph Search.  
The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – [...]]]></description>
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		<title>What is Pheed?</title>
		<link>http://www.digitalconnections.com.au/blog/?p=980</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=980#comments</comments>
		<pubDate>Mon, 26 Nov 2012 04:52:28 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[Pheed]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=980</guid>
		<description><![CDATA[Have you heard about Pheed yet?  If not, here&#8217;s a great summary from Gizmodo.  Bottom line? &#8220;Pheed is a cynical cash-grab that it&#8217;s unlikely you&#8217;ll join, much less hear about ever again.&#8221;  Yet it&#8217;s important you can answer the question &#8216;what is Pheed&#8217; when the boss asks.  So read on.
Pheed is [...]]]></description>
		<wfw:commentRss>http://www.digitalconnections.com.au/blog/?feed=rss2&amp;p=980</wfw:commentRss>
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		<item>
		<title>Is this the future of content Marketing?</title>
		<link>http://www.digitalconnections.com.au/blog/?p=965</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=965#comments</comments>
		<pubDate>Wed, 19 Sep 2012 20:12:32 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Training Dates]]></category>

		<category><![CDATA[brand content]]></category>

		<category><![CDATA[Content Marketing]]></category>

		<category><![CDATA[storytelling]]></category>

		<category><![CDATA[transmedia]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=965</guid>
		<description><![CDATA[As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people&#8217;s expectations around their everyday content experiences, according to a study by Latitude and reported by MarketingProfs.
However, developing interesting and relevant narratives across multiple platforms is a big [...]]]></description>
		<wfw:commentRss>http://www.digitalconnections.com.au/blog/?feed=rss2&amp;p=965</wfw:commentRss>
		</item>
		<item>
		<title>Communications Council Best Practice Guide Social Media Code of Conduct</title>
		<link>http://www.digitalconnections.com.au/blog/?p=948</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=948#comments</comments>
		<pubDate>Wed, 05 Sep 2012 18:52:13 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[transparency]]></category>

		<category><![CDATA[communications council]]></category>

		<category><![CDATA[social media code of conduct]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=948</guid>
		<description><![CDATA[The Communications Council launched its Social Media Code of Conduct for agencies and their employee’s last month.  
The Code aims to provide specific guidance on best practice behaviour when working and operating within social media.  The Code provides guidelines for social media undertaken for the purpose of personal or commercial use and has [...]]]></description>
		<wfw:commentRss>http://www.digitalconnections.com.au/blog/?feed=rss2&amp;p=948</wfw:commentRss>
		</item>
		<item>
		<title>What is Content Strategy?</title>
		<link>http://www.digitalconnections.com.au/blog/?p=932</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=932#comments</comments>
		<pubDate>Tue, 15 May 2012 22:21:12 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Content 'owned media']]></category>

		<category><![CDATA[Content Strategy & Marketing]]></category>

		<category><![CDATA[Content Marketing]]></category>

		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=932</guid>
		<description><![CDATA[I&#8217;m in the throes of researching and putting together a new training module about Content Strategy and Marketing so I thought I&#8217;d share some of my thinking over a a few posts as the module unfolds.  
Let&#8217;s start with the basics - how is Content Strategy defined?  There seem to be many definitions [...]]]></description>
		<wfw:commentRss>http://www.digitalconnections.com.au/blog/?feed=rss2&amp;p=932</wfw:commentRss>
		</item>
		<item>
		<title>Four Social Sites To Be Exploring Now</title>
		<link>http://www.digitalconnections.com.au/blog/?p=921</link>
		<comments>http://www.digitalconnections.com.au/blog/?p=921#comments</comments>
		<pubDate>Thu, 26 Apr 2012 10:40:07 +0000</pubDate>
		<dc:creator>Heather</dc:creator>
		
		<category><![CDATA[Training Dates]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[instagram]]></category>

		<category><![CDATA[pinterest]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<category><![CDATA[tumblr]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.digitalconnections.com.au/blog/?p=921</guid>
		<description><![CDATA[By now, your company likely has an established presence on the 800-pound gorillas of social networking, Facebook and Twitter. Maybe you have even developed custom Facebook apps or are using Twitter as a customer service tool. You&#8217;ve created policy around the use of social networking and have budgeted staff and other resources around social business [...]]]></description>
		<wfw:commentRss>http://www.digitalconnections.com.au/blog/?feed=rss2&amp;p=921</wfw:commentRss>
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