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	<title>Digital Connections</title>
	<link>http://www.digitalconnections.com.au/blog</link>
	<description>Interpreting the NEW MARKETING VALUES</description>
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		<title>10 Misconceptions about Web Privacy</title>
		<description><![CDATA[The debate over Web privacy has given rise to a number of misconceptions about how personal information is collected and used by Web firms. Economics professor Paul H. Rubin has written a good article in the Wall Street Journal about the 10 Fallacies about Web Privacy.
I especially like the one that talks about the idea [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=500</link>
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		<title>Add a Customer Service Centre to Your Facebook Page</title>
		<description><![CDATA[A great new Facebook app for businesses of any size has just been launched.  It is the new Parature for Facebook app. It&#8217;s a new customer service application which will help brands enhance the quality of customer service they provide through Facebook, by turning a Facebook Page into a full-featured customer support centre.
We&#8217;ve seen many [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=480</link>
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		<title>Future of Retail - Selling Transparency</title>
		<description><![CDATA[New vegetarian restaurant chain, Otarian, has locations in both London and New York, and are placing their sustainability and eco-friendly values front and center – the carbon footprint of every item it serves is clearly displayed on the menu.
The idea is to educate its customers about the environmental impacts of what they eat and encourage [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=470</link>
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		<title>Brand Implications for New Facebook Questions Feature</title>
		<description><![CDATA[A few days ago Facebook launched “Questions”, a new feature intended to allow users to ask questions to the Facebook community.  Currently, Questions is available in beta to a small amount of users in the U.S. and the U.K, but is planning to make the feature available to everybody in the near future.
Since Facebook users [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=445</link>
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		<title>Mad Men Everything Old is New Again</title>
		<description><![CDATA[I watched the Mad Men Season 4 premiere episode last night, courtesy of iTunes.  I won&#8217;t offer spoilers but the premiere centers on the new ad agency that was formed at the end of last season and Don&#8217;s hesitant realization he can&#8217;t hide forever and if he&#8217;s going to make it in the industry, he&#8217;s [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=432</link>
			</item>
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		<title>Turn Your Customer Email Addresses into Social Profiles</title>
		<description><![CDATA[I’m often asked by clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?”  Flowtown gives you the answer in seconds. Export your email subscriber or customer database to Flowtown (they do not store any of your data), and you’ll know in [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=415</link>
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		<title>COMMON VALUES ARE KEY TO SOCIAL CRM</title>
		<description><![CDATA[One of the early adopters who mapped out the CRM space Paul Greenberg (follow him on Twitter @pgreenbe) gives a good overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ themselves aren’t yet ready for [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=399</link>
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		<title>Study: Most Companies Use Social Media Without Strategy</title>
		<description><![CDATA[A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=386</link>
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		<title>Glueing together the social web</title>
		<description><![CDATA[Someday soon you may see this cryptic new icon on some of your favourite sites. It represents a new standard&#8211;a micro-format to be exact&#8211;that describes one thing: what you&#8217;re doing to whom on the social web.
The standard, known as Activity Streams, aims to solve the problem of bringing together what your friends are doing from [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=375</link>
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	<item>
		<title>social media masterclass part VIII</title>
		<description><![CDATA[Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VIII.
Question: How do I educate my management that we no longer can control the message and at the same time want to encourage consumer comment about our brand, products/services?
It’s not easy selling social media to senior management and don’t expect [...]]]></description>
		<link>http://www.digitalconnections.com.au/blog/?p=364</link>
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