What the new facebook hybrid news feed and ticker means for brands

The marketing world is abuzz about the changes Facebook made recently. One of the most important changes for brands is the new hybrid News Feed and Ticker which modifies where and when updates and comments appeared. These changes weren’t just aesthetic; they fundamentally altered how news and stories are displayed and changed the way [...]

The Zero Moment of Truth

The Zero Moment of Truth story is presented in Jim Lecinski’s book, ZMOT: Winning the Zero Moment of Truth. Published by Google and distributed for free, it passionately describes the new reality of marketing where consumers are always connected, both to each other and to huge repositories of information on potential purchases.
Procter & Gamble’s former [...]

Measure the Puzzle NOT the Pieces

AdWeek ran an article entitled, Value of a Fan on Facebook: $3.60, citing an attempt by Vitrue to essentially assign a media value to a Facebook Fan.  The fundamental issue I have is that we are trying to measure the pieces and not the puzzle.
A media impression, a tweet, gaining a Fan/Liker, or obtaining a [...]