Communications Council Best Practice Guide Social Media Code of Conduct

The Communications Council launched its Social Media Code of Conduct for agencies and their employee’s last month.
The Code aims to provide specific guidance on best practice behaviour when working and operating within social media. The Code provides guidelines for social media undertaken for the purpose of personal or commercial use and has [...]

SOPA/PIPA NOT just an American Issue - Take action now!

The entertainment and media industry say they are looking for a way to protect themselves from international content thieves, but this is really just a cover story for the real reason they are seeking protection - they want us to stop creating and sharing content on the web - they want the 20th Century media [...]

Domino’s puts customer feedback on Times Square billboard!

Domino’s Pizza is adding a new ingredient to its tell-us-what-you-think marketing message: It is posting a stream of online order comments on a 4,630-square-foot billboard in New York’s Times Square area.
The campaign, which started Monday, coincides with the beginning of a new TV ad campaign in which New York-area Domino’s store managers focus on customer [...]

Wake Up Call for Australian Retailers

Australian retailers’, including Gerry Harvey, Myer Group and Solomon Lew, advertising campaign designed to pressure the government into extending the Goods and Services Tax to offshore online purchases under $1,000, thus leveling the playing field (or so they think) is baffling to me. Essentially, a group of retailers whose business model is substantially based on [...]

A feminine response to the GFC (and a message of hope)

This post has absolutely nothing to do with Digital Marketing and everything to do with running business by a set of well articulated and deeply-held Values. It is also a message of hope for all of us that believe business can be a valuable contributor to our communities, society and our planet.
Halla Tomasdottir calls [...]

Did Time Magazine cave into political pressure?

Dear TIME Magazine, what’s the point of asking for votes, if you’re going to choose an unpopular choice? It’s simply a poor defense to say, “TIME’s editors who choose the actual Person of the Year reserve the right to disagree.”
The people’s choice was, overwhelmingly, Julian Assange.  Assange got more votes than the next two highest [...]