Add a Customer Service Centre to Your Facebook Page

A great new Facebook app for businesses of any size has just been launched.  It is the new Parature for Facebook app. It’s a new customer service application which will help brands enhance the quality of customer service they provide through Facebook, by turning a Facebook Page into a full-featured customer support centre.
We’ve seen many [...]

COMMON VALUES ARE KEY TO SOCIAL CRM

One of the early adopters who mapped out the CRM space Paul Greenberg (follow him on Twitter @pgreenbe) gives a good overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ themselves aren’t yet ready for [...]

How to make your social media outreach transparent

It’s become a common tactic for marketers to send influential social media types free products, hoping they endorse the product on Facebook, Twitter, blogs, and anywhere else online.
Perhaps consumers have become skeptical from seeing one too many upbeat tweets and blog posts from someone they’ve friended sharing their love for a brand or product.
The key [...]

Social Media Masterclass Part IV

Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part IV.
Question: Can using blogs, short videos, tweets and status updates help us market our products - how can this translate into a sale?
The short answer is a resounding yes. The longer answer is all of these things, blog postings, [...]

Social Media Masterclass Part II

Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part II.
Question: What are the most popular social media methods we need to know about? Such as LinkedIn, Facebook, and how to use them?

The Big Five are Facebook, Twitter, LinkedIn, YouTube and blogs.  Depending on the type of business you [...]

Social Media Masterclass Part I

I was recently interviewed by Bernadette Schwerdt for the Better Business series of Masterclasses, this one about Social Media for Small Business. Benadette runs a very successful business herself, The Australian Copywriting School. In a series of posts I’ll provide the interview in full. Here’s part 1 which opened with the fundamental question
“ [...]