Mad Men Everything Old is New Again
Posted on | July 28, 2010 | No Comments
I watched the Mad Men Season 4 premiere episode last night, courtesy of iTunes. I won’t offer spoilers but the premiere centers on the new ad agency that was formed at the end of last season and Don’s hesitant realization he can’t hide forever and if he’s going to make ...Turn Your Customer Email Addresses into Social Profiles
Posted on | July 22, 2010 | No Comments
I’m often asked by clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?” Flowtown gives you the answer in seconds. Export your email subscriber or customer database to Flowtown (they do not store any of your ...COMMON VALUES ARE KEY TO SOCIAL CRM
Posted on | July 20, 2010 | No Comments
One of the early adopters who mapped out the CRM space Paul Greenberg (follow him on Twitter @pgreenbe) gives a good overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ ...Category: Training Dates
Study: Most Companies Use Social Media Without Strategy
Posted on | July 9, 2010 | No Comments
A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority ...Glueing together the social web
Posted on | July 4, 2010 | No Comments
Someday soon you may see this cryptic new icon on some of your favourite sites. It represents a new standard–a micro-format to be exact–that describes one thing: what you’re doing to whom on the social web. The standard, known as Activity Streams, aims to solve the problem of bringing together what ...social media masterclass part VIII
Posted on | July 2, 2010 | No Comments
Bernadette Schwerdt interviewed me for the Better Business Social Media Small Business Masterclass, here’s Part VIII. Question: How do I educate my management that we no longer can control the message and at the same time want to encourage consumer comment about our brand, products/services? It’s not easy selling social media to ... keep looking »