What is Content Strategy?
Posted on | May 16, 2012 | No Comments
I’m in the throes of researching and putting together a new training module about Content Strategy and Marketing so I thought I’d share some of my thinking over a a few posts as the module unfolds. Let’s start with the basics - how is Content Strategy defined? There ...Category: Content 'owned media', Content Strategy & Marketing
Tags: Content Marketing > Content Strategy
Tags: Content Marketing > Content Strategy
Four Social Sites To Be Exploring Now
Posted on | April 26, 2012 | No Comments
By now, your company likely has an established presence on the 800-pound gorillas of social networking, Facebook and Twitter. Maybe you have even developed custom Facebook apps or are using Twitter as a customer service tool. You’ve created policy around the use of social networking and have budgeted staff and ...Category: Training Dates
Tags: Facebook > Google > instagram > pinterest > Social Media > Social Media Marketing > tumblr > Twitter
Tags: Facebook > Google > instagram > pinterest > Social Media > Social Media Marketing > tumblr > Twitter
Grouped is a Brillant Book You Must Read
Posted on | February 22, 2012 | No Comments
Grouped is a brilliant book, which you need to read immediately. Written by Paul Adams, a researcher at Facebook, it’s the most lucid and useful thing I have read for marketing and media people on the subject of social networks yet. Everything else that has been a major inspiration for me – ...Category: Collaboration, Collectivism, Social Media Marketing
Tags: Grouped > Paul Adams > Social Influence Marketing > Social Media > social networks
Tags: Grouped > Paul Adams > Social Influence Marketing > Social Media > social networks
SOPA/PIPA NOT just an American Issue - Take action now!
Posted on | January 22, 2012 | No Comments
The entertainment and media industry say they are looking for a way to protect themselves from international content thieves, but this is really just a cover story for the real reason they are seeking protection - they want us to stop creating and sharing content on the web - they ...Have you seen the latest Google+ TVCs?
Posted on | December 28, 2011 | No Comments
Google+ now has more than 62 million users, according to Paul Allen, Ancestry.com founder and unofficial traffic analyst for Google’s social network. That’s not 62 million active users, though — a point that everyone covering these numbers seems to have missed. It’s just the number of total users. And specifically, ...Now there are only 4.74 degrees of separation!
Posted on | November 29, 2011 | No Comments
The world is even smaller than you thought. Adding a new chapter to the research that cemented the phrase “six degrees of separation” into the language, scientists at Facebook and the University of Milan reported on Monday that the average number of acquaintances separating any two people in the world was ... keep looking »