Digital Connections


A Milestone in Australian Digital Marketing History

Posted on | January 26, 2015 | No Comments

A milestone happened this month in Australian digital marketing history, after 20 years Hothouse Interactive has closed shop. Hothouse was identified by Forrester as one of 4 in the leaders quadrant. I would like to share a partial quote here from a Facebook post founder Simon Van Wyk wrote ...

American Express Curates Content

Posted on | October 23, 2014 | No Comments

It can be challenging to find content curation from financial services. In the words of American Express, their Tumblr page is designed to “motivate and inspire you to live life to the fullest.” Incorporating hashtags for #everydaymoments, I found myself pleasantly engaged in little tips to improve my day, as ...

Content for Boring Industries

Posted on | October 2, 2014 | No Comments

Content marketing is all about showing up in search results, so the first step to crafting the right content strategy is to think about what people are looking for when they find your product. This content might be a real, concrete one with a clear solution (“I am need to ...

Observations from Content Marketing World Sydney

Posted on | April 7, 2014 | No Comments

I wasn’t able to make it to Content Marketing World Sydney this year, however I have been following it closely and wanted to share this wrap up from Joe Pulizzi, founder of the Content Marketing Institution (CMI). Some impressive speakers and attendees from 13 different countries came together to celebrate, ...

The Human Era of Brands - Part Two

Posted on | November 29, 2013 | No Comments

Part One of ‘The Human Era of Brands’ post revealed how brands need to act to garner lasting connections with their customers and that this crucial brand shift is driven by a fundamental societal shift based on the search for trust. Importantly, now is the time for companies, brands ...

The Human Era of Brands

Posted on | October 10, 2013 | No Comments

A very important report entitled Welcome to the Human Era has just been released. It examines the fundamental decline of consumer trust and the subsequent shift in how brands need to act to garner lasting connections with their customers. The report highlights key characteristics of “Human Era” brands and ...
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  • About Digital Connections

    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.
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