New Marketing Fundamentals - Part IV
Posted on | April 25, 2013 | No Comments
People are the regulators is our fourth new marketing fundamental. Thanks to new tools and channels, our connected society has taken the reigns of control when it comes to regulating brand interactions. But this isn’t all bad news for marketers. With more intelligence based upon more sophisticated permissions, brands have the ...New Marketing Fundamentals - Part III
Posted on | April 18, 2013 | No Comments
Agents broker brand relationships is our third new marketing fundamental. Even when people and devices use a brand’s app or website, there are multiple levels of mediation at play–hardware, operating systems and browsers are powerful ecosystems each with their own gravitational pull and controls. This is a new type ...New Marketing Fundamentals - Part II
Posted on | April 11, 2013 | No Comments
Value is the currency is our second new marketing fundamental. Part I of this series can be found here. Value has always had its place in marketing– brands are built upon its promise. But what’s different now is the efficiency and speed of the value exchange, which when understood, ...New Marketing Fundamentals - Part I
Posted on | April 6, 2013 | No Comments
Emerging technologies–from smart objects and wearables to behind-the-scenes taxonomy tools–are radically changing how customers think, act and relate to others. And in turn, forcing a rebuild of how brands must go to market on every dimension. It’s clear that marketers who try to respond to this seismic shift with today’s ...POV Facebook Graph Search
Posted on | January 20, 2013 | No Comments
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. Mark Zuckerberg calls it one of the three pillars of Facebook, namely Newsfeed, Timeline, Graph Search. The new functionality, which is only available in Beta right now, will allow Facebook users to search for ...Category: Facebook, Social Media Marketing
Tags: Facebook Graph Search > Graph Search > Mark Zuckerberg
Tags: Facebook Graph Search > Graph Search > Mark Zuckerberg
What is Pheed?
Posted on | November 26, 2012 | No Comments
Have you heard about Pheed yet? If not, here’s a great summary from Gizmodo. Bottom line? “Pheed is a cynical cash-grab that it’s unlikely you’ll join, much less hear about ever again.” Yet it’s important you can answer the question ‘what is Pheed’ when the boss asks. ... keep looking »