Digital Connections

Interpreting the NEW MARKETING VALUES

SOPA/PIPA NOT just an American Issue - Take action now!

Posted on | January 22, 2012 | No Comments

The entertainment and media industry say they are looking for a way to protect themselves from international content thieves, but this is really just a cover story for the real reason they are seeking protection - they want us to stop creating and sharing content on the web - they ...

Have you seen the latest Google+ TVCs?

Posted on | December 28, 2011 | No Comments

Google+ now has more than 62 million users, according to Paul Allen, Ancestry.com founder and unofficial traffic analyst for Google’s social network. That’s not 62 million active users, though — a point that everyone covering these numbers seems to have missed. It’s just the number of total users. And specifically, ...

Now there are only 4.74 degrees of separation!

Posted on | November 29, 2011 | No Comments

The world is even smaller than you thought. Adding a new chapter to the research that cemented the phrase “six degrees of separation” into the language, scientists at Facebook and the University of Milan reported on Monday that the average number of acquaintances separating any two people in the world was ...

What the new facebook hybrid news feed and ticker means for brands

Posted on | October 23, 2011 | No Comments

The marketing world is abuzz about the changes Facebook made recently. One of the most important changes for brands is the new hybrid News Feed and Ticker which modifies where and when updates and comments appeared. These changes weren’t just aesthetic; they fundamentally altered how news and stories are ...

What do the latest Facebook changes mean for Brands?

Posted on | September 27, 2011 | No Comments

Marketers and agencies are still sorting out the implications of Facebook’s changes and upgrades. The full impact on brands will depend largely on how Facebook’s 800 million users (over 12 million in Australia) respond to the new set of enhancements. But one initial takeaway is that while the new features could ...

Social Media Analytics - A Must Have Book

Posted on | September 14, 2011 | No Comments

Every few years a book comes along that makes a difference in the way you think about your work and more importantly it helps you to become more effective. Marshall Sponder’s recent book, Social Media Analytics is this year’s must have book for Social Influence Marketers. The book dives into the ...
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  • About Digital Connections

    I believe the new Values driving marketing success these days arise from the digital landscape - TRANSPARENCY, COLLABORATION, COLLECTIVISM. What it means to be successful in digital marketing equates to overall marketing success. Please comment, tweet, subscribe, email or link with me.
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